Privacy Policy

Belong Relocation to Israel LTD, Number 513664862 (the “Company”) welcomes you and thanks you for choosing to browse our website BELONG at: www.belong.co.il (the “Website”). The privacy of our customers and Site users is of utmost importance to us, and we fully respect it. Therefore, the privacy policy outlined below is an integral part of the regulations and terms of use governing this Site.

BELONG.CO.IL PRIVACY POLICY

Last Updated: 01.04.2026

This Privacy Policy (the “Policy”) explains how BELONG RELOCATION TO ISRAEL LTD, Company No. 513664862, of 154 Menachem Begin St., Tel Aviv, Israel (“Belong”, “Company”, “we”, “us”, or “our”) collects, uses, stores, discloses, transfers and otherwise processes personal data in connection with:

the website available at belong.co.il and related subdomains, landing pages and forms (“Website”);
the personal area available via my.belong.co.il and related account, profile, questionnaire, dashboard and task-management features (“Personal Area”);
our consultations, concierge services, customer support, benefits programs, newsletters, travel- or relocation-related assistance, and any other online or offline services offered by us (collectively “Services“);
our use of chat tools, virtual assistants, recommendation tools, personalization tools, matching tools, AI-powered tools or similar technologies available through the Website or Services (collectively “AI Features“); and
any communication between you and us by email, forms, WhatsApp, telephone, social media, messaging tools or other channels.

This Policy is drafted primarily in accordance with the laws of the State of Israel, including the Protection of Privacy Law, 5741-1981, its regulations, and related guidance of the Israeli Privacy Protection Authority, as applicable. Where mandatory non Israeli law applies to a specific activity, service, territory or data flow, we may provide supplemental notices or apply additional protections.

This Policy forms an integral part of our Terms of Use. If a specific service is governed by separate written terms, those terms will apply in addition to this Policy.

1. Who We Are

1.1 The controller of the personal data described in this Policy is:

BELONG RELOCATION TO ISRAEL LTD
Company No. 513664862
154 Menachem Begin St., Tel Aviv, Israel
Phone: +972-58-6706700
Email: [email protected]

1.2 For privacy-related requests, please contact us using the details above.

1.3 For purposes of the Website, the Personal Area, and the chatbot and AI-assisted features described in this Policy, Belong generally acts as the controller of the personal data collected from users, insofar as Belong determines the purposes and means of processing. Third-party infrastructure, software, hosting, database, AI, analytics, CRM, communications and support vendors used by us generally act as our service providers, processors or sub-processors, subject to the contractual framework in place with them and the specific technical and legal role they perform. Where a third-party provider independently determines the purposes and means of processing under its own terms, policies or legal obligations, that provider may act as an independent controller with respect to that processing.

2. Scope of This Policy

2.1. This Policy applies to personal data relating to:
2.1.1. visitors browsing the Website;
2.1.2. users opening or using a Personal Area;
2.1.3. users completing questionnaires, assessments, intake forms or profile tools;
2.1.4. individuals contacting us for consultations, concierge services, support or follow-up;
2.1.5. individuals subscribing to newsletters, updates or marketing communications;
2.1.6. individuals interacting with us through AI Features;
2.1.7. prospective customers, customers, leads, representatives, family members or companions where information is submitted to us lawfully in connection with the Services; and
2.1.8. any other person whose personal data we process in connection with our Website or Services.

2.2. This Policy does not apply to third-party websites, platforms, providers or services that are not controlled by us, even if linked to or mentioned on our Website.

3. Important Notice Regarding Provision of Personal Data

3.1. In many cases, you are not under a legal obligation to provide us with personal data. However, if you choose not to provide certain information, we may be unable to:
3.1.1. open or maintain your account;
3.1.2. provide personalized content or profile-based tools;
3.1.3. respond effectively to your inquiry;
3.1.4. provide concierge or other requested services;
3.1.5. process a transaction, schedule a consultation or deliver support; or
3.1.6. comply with certain legal, verification or security requirements.

3.2. Where we ask you to provide information about another person (for example, a spouse, child, parent, sibling, co-applicant, family member, traveling companion, or authorized representative), you must ensure that you are lawfully entitled to provide that information and, where required, that you have obtained the relevant person’s consent or other lawful authorization.

4. Categories of Personal Data We Collect
Depending on how you use the Website or Services, we may collect the following categories of personal data:

4.1. Information You Provide Directly
This may include:
4.1.1. first name and last name;
4.1.2. email address;
4.1.3. telephone number;
4.1.4. country or location details;
4.1.5. physical address, mailing address, or relocation destination, if provided;
4.1.6. the content of your inquiry, request, message, form submission or consultation request;
4.1.7. preferences, interests, service needs and stated goals;
4.1.8. any other personal data you choose to provide.

4.2. Account and Personal Area Information
When you create or use a Personal Area, we may collect:
4.2.1. registration details such as name, email, phone number and password credentials;
4.2.2. authentication and account-management information;
4.2.3. password reset and security-related information;
4.2.4. communication preferences and notification settings;
4.2.5. profile settings, dashboard inputs and saved account information;
4.2.6. records of actions taken within the Personal Area, including use of tools and task-management features.

4.3. Social Login and Third-Party Authentication Information
4.3.1. If you log in or sign up using Google or another third-party authentication provider, we may receive information made available by that provider, such as:
4.3.1.1. your name;
4.3.1.2. email address;
4.3.1.3. account identifier;
4.3.1.4. profile image, if shared by the provider;
4.3.1.5. technical authentication tokens and sign-in metadata.
4.3.2. Your use of third-party authentication services is also subject to the privacy policy and terms of the relevant provider.

4.4. Questionnaire, Profile and Personalization Data
The Personal Area may include questionnaires and profile tools intended to help users understand Aliyah related profiles, rights, processes, needs, or next steps. In that context, we may collect data such as:
4.4.1. date of birth and age range;
4.4.2. marital and family status;
4.4.3. information regarding whether you are applying alone or with family members;
4.4.4. estimated Aliyah date or other planning timeline;
4.4.5. information regarding Israeli background or prior connection to Israel;
4.4.6. family composition and information concerning spouses, parents, children or siblings;
4.4.7. information concerning whether a family member has Israeli citizenship, Israeli passport or Israeli ID;
4.4.8. information relevant to determining what content, resources, process information, benefits information or tools may be most relevant to you;
4.4.9. information you choose to add to the Personal Area, including documents, notes, status items and task-related information.

4.5. Family Member and Dependent Information
4.5.1. Because our services may relate to family-based immigration, relocation, study, travel or support processes, you may submit information about other individuals, including:
4.5.1.1. full name;
4.5.1.2. family relationship;
4.5.1.3. date of birth;
4.5.1.4. marital status;
4.5.1.5. Israeli background information;
4.5.1.6. co-parent or guardian information;
4.5.1.7. supporting circumstances relevant to an Aliyah, relocation or documentation process.
4.5.2. Please do not submit unnecessary information about third parties. Where possible, provide only the minimum information needed for the relevant purpose.

4.6. Documents and Supporting Materials
4.6.1. You may choose to submit or upload documents or information such as:
4.6.1.1. identity-related documents;
4.6.1.2. immigration or residency-related documents;
4.6.1.3. supporting documents concerning family status or guardianship;
4.6.1.4. documents relating to housing, employment, education or service coordination;
4.6.1.5. correspondence, checklists, notes or application-related materials.
4.6.2. Certain documents or materials may contain sensitive or highly private information, including information about your private affairs under Israeli law. Please provide such information only where necessary for the requested service.

4.7. Service, Consultation and Customer Support Information
When you contact us or receive services from us, we may collect:
4.7.1. consultation booking details;
4.7.2. notes from calls, meetings, consultations or support interactions;
4.7.3. information concerning the assistance you need, such as housing, employment, education, finance, healthcare navigation, travel, community integration, bureaucracy, shipping, transportation or other relocation matters;
4.7.4. customer-service history;
4.7.5. complaints, feedback and satisfaction information;
4.7.6. communications with our team, contractors or support representatives; and
4.7.7. where you submit a consultation request through the chatbot, form or another interface, your preferred contact method, such as call, email, WhatsApp or SMS.

4.8. Payment and Billing Information
4.8.1. If you purchase services from us or make a payment, we and/or our payment service providers may process:
4.8.1.1. billing name and billing contact details;
4.8.1.2. transaction details, amount, currency and payment status;
4.8.1.3. invoice details;
4.8.1.4. partial payment method details or payment confirmations;
4.8.1.5. records needed for accounting, anti-fraud, dispute handling and legal compliance.
4.8.2. Unless explicitly stated otherwise, full payment card details are generally processed by third-party payment providers and not stored by us in full.

4.9. Newsletter, Marketing and Preference Data
If you sign up for newsletters, updates or other communications, we may collect:
4.9.1. your email address and related contact information;
4.9.2. whether you opted in or opted out;
4.9.3. the date, method and record of your consent or unsubscribe action;
4.9.4. your communication preferences;
4.9.5. records of whether you opened or interacted with communications, where such tracking is used lawfully.

4.10. AI Feature Interaction Data and Chatbot Specific Data
4.10.1. If you interact with AI Features, including a chatbot or virtual assistant made available through the Website or Personal Area, we may process:
4.10.1.1. the information, content, prompts, questions, requests, replies, files, documents, or other materials that you choose to submit;
4.10.1.2. chat content and related interaction records;
4.10.1.3. AI-generated responses, summaries, recommendations, follow-up prompts, and related outputs;
4.10.1.4. account-related, profile-related, questionnaire-related, service-related, and support-related information linked to the interaction, where relevant;
4.10.1.5. technical, device, session, usage, and log data reasonably necessary to operate, maintain, secure, support, troubleshoot, personalize, and improve the relevant feature or related services;
4.10.1.6. information relating to consultation requests, support requests, contact preferences, follow-up actions, fraud prevention, abuse detection, security monitoring, legal compliance, and protection of rights.
4.10.2. We may use cookies, local storage, session storage, or similar technologies in connection with chatbot, account, security, continuity, and Website functionality.

4.11. Technical, Device and Usage Data
When you browse or use the Website or Personal Area, we may automatically collect data such as:
4.11.1. IP address;
4.11.2. device identifiers;
4.11.3. browser type, operating system and language settings;
4.11.4. referral source and pages visited;
4.11.5. date/time stamps;
4.11.6. clickstream, navigation patterns and interaction events;
4.11.7. session information;
4.11.8. error logs, crash data and diagnostic information;
4.11.9. cookie IDs and similar identifiers;
4.11.10. approximate geolocation inferred from IP or device settings.

4.12. Information from Third Parties and Other Sources
We may receive information about you from:
4.12.1. authentication providers such as Google;
4.12.2. service providers acting on our behalf;
4.12.3. marketing, analytics, CRM or communications providers;
4.12.4. payment processors;
4.12.5. social media platforms where you interact with us;
4.12.6. family members, representatives, companions or referrers, where lawful;
4.12.7. partner organizations or professional service providers, where you asked us to coordinate or where otherwise lawful;
4.12.8. publicly available sources, where relevant to a service you requested or to protect our legitimate interests.

5. Special Categories, Sensitive Data and Private Affairs

5.1. Some data submitted through the Website or Services may relate to matters that are especially private in nature, such as family circumstances, immigration eligibility, identity documents, health-related accessibility needs, financial matters, educational background, employment history, or information that may reveal religious or other sensitive aspects of a person’s private affairs.

5.2. We do not ask for more sensitive information than is reasonably necessary for the relevant purpose.

5.3. You should not submit sensitive personal data unless it is relevant to your request or to a service you asked us to provide.

6. How We Use Personal Data

We may use personal data for the following purposes:
6.1. to operate, maintain, secure and improve the Website, the Personal Area and the Services;

6.2. to create and manage user accounts;

6.3. to personalize your experience and present content, resources, checklists, profile-based guidance, benefits or recommendations that may be relevant to you;

6.4. to provide concierge services, consultations, support and other requested services;

6.5. to respond to inquiries, schedule consultations, follow up on requests and communicate with you;

6.6. to analyze how the Website and Services are used and improve usability, content, performance and customer support;

6.7. to process transactions, issue invoices, manage billing and prevent fraud;

6.8. to provide newsletters, service updates, direct marketing, direct mailing or promotional messages, subject to applicable law and your preferences;

6.9. to administer benefits, offers, discounts, referrals, partnerships or introductions requested by you;

6.10. to coordinate, where relevant and authorized, with external providers, professionals, advisors, institutions, communities, educators, landlords, employers, service providers or authorities connected to your request;

6.11. to provide AI Features, generate automated responses, produce summaries, personalize recommendations and improve such features;

6.12. to monitor, detect, investigate and prevent fraud, abuse, unauthorized access, spam, cyber incidents or unlawful conduct;

6.13. to comply with legal obligations, regulatory requirements, lawful requests, court orders, tax and accounting obligations, and evidentiary requirements;

6.14. to establish, exercise or defend legal claims or rights;

6.15. to manage corporate transactions, reorganizations, financing, insurance, audits or business continuity;

6.16. to create aggregated, statistical or de-identified information that does not reasonably identify you;

6.17. for any other purpose described to you at the time of collection or otherwise permitted by law.

7. Grounds and Justifications for Processing

Depending on the context, we process personal data because:
7.1. you asked us to provide information, open an account, respond to an inquiry or perform services for you;

7.2. the processing is necessary for entering into, performing or administering a contract or service relationship with you;

7.3. you gave consent, including consent to receive marketing communications where consent is required;

7.4. the processing is necessary for our legitimate and proper business activities, such as customer support, analytics, service improvement, fraud prevention, security, recordkeeping and internal administration;

7.5. we are required or permitted to do so by law;

7.6. the processing is necessary to protect our legal rights, your interests, or the interests of other individuals, to the extent recognized by law.

8. Cookies and Similar Technologies

8.1. What We Use
We may use cookies, local storage, session storage, pixels, tags, SDKs, APIs, log files and similar technologies for purposes such as:
8.1.1. enabling core Website functionality;
8.1.2. remembering settings and preferences;
8.1.3. keeping users signed in where relevant;
8.1.4. measuring traffic, usage and performance;
8.1.5. understanding which pages or content are most useful;
8.1.6. improving navigation, language display and functionality;
8.1.7. supporting analytics, security and fraud prevention; and
8.1.8. supporting communications or campaign attribution, where used lawfully.

8.2. Categories of Cookies and Similar Technologies
Depending on the Website configuration, we may use:
8.2.1. strictly necessary technologies, which are required for core website or account functions;
8.2.2. functional technologies, which remember preferences and settings;
8.2.3. analytics technologies, which help us understand usage and improve the Website, where enabled; and
8.2.4. marketing or social media technologies, where applicable and enabled.

8.3. Your Choices
8.3.1. You may manage certain cookie or similar-technology preferences through the cookie banner or settings tool made available on the Website, where available.
8.3.2. You may also block or delete certain cookies or browser-storage items through your browser settings.
8.3.3. Disabling some technologies may affect the availability or quality of Website features, including the chatbot or Personal Area.
8.3.4. Where applicable law requires consent for certain technologies, we will seek it through our consent tools or other appropriate mechanisms.

9. AI Features, Automated Recommendations, Personalization and Chatbot Notice

9.1. The Website and Services may include AI-based tools, chatbots, virtual assistants, recommendation engines, personalization tools, matching tools, and similar automated or semi-automated features (“AI Features”).

9.2. When you use the chatbot or another AI Feature, the information you submit may be processed by us and by service providers acting on our behalf in order to:
9.2.1. provide the requested response, recommendation, conversational assistance, summary, routing, or follow-up suggestion;
9.2.2. operate, maintain, secure, support, troubleshoot, personalize, and administer the relevant feature and related services;
9.2.3. connect your interaction to your account, profile, questionnaire, support request, or service history where applicable;
9.2.4. generate, document, administer, or follow up on consultation requests, support requests, and contact preferences;
9.2.5. detect misuse, fraud, abuse, harmful prompts, unauthorized activity, or security events;
9.2.6. improve quality, relevance, safety, performance, continuity, and operational effectiveness; and
9.2.7. document interactions where needed for support, dispute handling, compliance, legal protection, evidentiary purposes, recordkeeping, or service improvement.

9.3. We may present notices, disclosures, or prompts in connection with AI Features, including notices stating that an interaction is automated or AI-assisted and referring users to this Privacy Policy and to our Terms of Use.

9.4. Chatbot and AI interactions may involve analysis of user-submitted content and other relevant account, profile, questionnaire, preference, service, or contextual information in order to generate responses, recommendations, summaries, routing, or follow-up suggestions.

9.5. AI-generated content, recommendations, summaries, and responses may be automated, probabilistic, incomplete, inaccurate, outdated, generic, or unsuitable for your specific circumstances.

9.6. AI-generated outputs do not replace independent judgment, verification, or professional advice and should not be relied upon as a substitute therefor.

9.7. You should not submit unnecessary sensitive personal data, confidential information, or any third-party information that you are not lawfully authorized to provide through AI Features.

9.8. Unless expressly stated otherwise, AI Features are not intended to serve as the sole basis for official legal determinations, governmental eligibility determinations, or other binding decisions by public authorities or regulated professionals.

9.9. We may retain and use records of AI Feature interactions, including related content, metadata, and logs, for service delivery, continuity, quality assurance, security, troubleshooting, analytics, legal protection, compliance, recordkeeping, and service improvement, for such period as we determine is reasonably necessary in accordance with applicable law, our retention practices, and our legitimate operational, legal, security, and business needs.

9.10. Where third-party AI, hosting, retrieval, infrastructure, storage, communications, support, analytics, automation, or related service providers are used in connection with chatbot or AI-related processing, such processing may be carried out by providers acting on our behalf, subject to applicable law and to contractual, technical, organizational, or other legal safeguards that we consider appropriate.

10. Direct Marketing, Direct Mailing and Service Communications

10.1. If you subscribe, opt in, or otherwise lawfully allow us to contact you, we may send newsletters, updates, offers, promotions, benefits information, service suggestions, event or consultation invitations, and other marketing communications by email, SMS, WhatsApp or similar channels.

10.2. We may also send non-marketing communications relating to account security, password resets, service performance, billing, legal notices, policy updates, or operational matters.

10.3. Where communications constitute direct mailing or advertising under applicable Israeli law, we will act in accordance with applicable legal requirements, including identification and opt-out requirements.

10.4. You may opt out of marketing communications at any time by:
10.4.1. using the unsubscribe mechanism in the communication;
10.4.2. changing your communication settings in the Personal Area, where available; or
10.4.3. contacting us directly.

10.5. Opting out of marketing messages does not prevent us from sending service-related, security-related or legally required communications.

10.6. Where required by law, and particularly in connection with direct mailing based on personal characteristics, you may also request deletion from the relevant direct-mailing database or suppression list used for such communications.

11. When We Share Personal Data
We do not sell personal data as part of our ordinary business. However, we may disclose or share personal data in the following circumstances, subject to applicable law:

11.1. Service Providers, Processors and Chatbot Related Vendors
11.1.1. We may share personal data with third parties that process information on our behalf or support the operation of the Website, Personal Area, chatbot, AI Features, and related services, such as providers of:
11.1.1.1. website hosting and cloud infrastructure;
11.1.1.2. CRM and customer support systems;
11.1.1.3. email delivery, messaging, SMS or newsletter services;
11.1.1.4. analytics, diagnostics and security tools;
11.1.1.5. AI, automation, search, and related processing tools;
11.1.1.6. identity, authentication or login services;
11.1.1.7. payment processing, accounting and invoicing services;
11.1.1.8. digital marketing and advertising companies;
11.1.1.9. file storage, collaboration or productivity tools; and
11.1.1.10. technical maintenance, development or support services.
11.1.1.11. Such providers may process personal data for us in connection with infrastructure, hosting, storage, communications, support, analytics, security, automation, AI-related processing, service administration, and related operational purposes.
11.1.1.12. The identity, number, and role of such providers may change from time to time as our services, business, and technical environment evolve. Where such providers process personal data on our behalf, we seek to require them to act only for authorized purposes and under appropriate confidentiality, security, data-handling, and legal restrictions, subject to the contractual framework in place and applicable law.

11.2. Partners, Providers and Professionals at Your Request or as Necessary for the Service
11.2.1. If you ask us to coordinate or facilitate services, introductions, bookings, referrals, appointments or support involving third parties, we may share relevant personal data with:
11.2.1.1. landlords, brokers, relocation providers or housing-related parties;
11.2.1.2. schools, academic institutions or education-related providers;
11.2.1.3. employers, recruiters or career-related advisors;
11.2.1.4. travel, transportation, accommodation or tour providers;
11.2.1.5. insurers, banking-related contacts, telecom providers or other operational providers;
11.2.1.6. professional advisors, translators, consultants, coaches or specialists;
11.2.1.7. community, volunteer, internship or program coordinators;
11.2.1.8. service partners participating in discount, benefit or referral programs.
11.2.2. We aim to share only the information reasonably necessary for the relevant purpose.

11.3. Public Authorities and Legal Compliance
We may disclose personal data where necessary or appropriate to:
11.3.1. comply with law, regulation, legal process, subpoena, search warrant, court order or lawful governmental request;
11.3.2. protect rights, safety, property or operations;
11.3.3. investigate fraud, security incidents, abuse, unlawful conduct or violations of our terms;
11.3.4. establish, exercise or defend legal claims.

11.4. Corporate Transactions
We may disclose personal data in connection with a merger, acquisition, investment, financing, reorganization, sale of assets, insolvency event, business transfer or similar transaction, subject to lawful confidentiality arrangements and your rights under applicable law.

11.5. With Your Consent or Direction
We may share personal data where you explicitly ask us to do so or otherwise provide informed consent.

11.6. Aggregated or De Identified Information
We may use and disclose aggregated, statistical or de identified information that does not reasonably identify you, subject to applicable law.

12. International Transfers of Personal Data

12.1. Because the Website, Personal Area, chatbot and Services may rely on cloud-based, database, hosting, AI, search, communications, authentication, CRM, support or payment providers, personal data may be transferred to, accessed from, processed in, or stored outside Israel.

12.2. This may include, among other things, transfer or remote access in connection with chatbot transcripts, metadata, support tickets, CRM records, hosting infrastructure, AI processing, vector retrieval, backups and incident analysis.

12.3. In addition, Belong serves international users and may communicate with individuals and providers across multiple jurisdictions.

12.4. Where personal data is transferred outside Israel from a database subject to Israeli law, we aim to do so in accordance with the requirements of applicable Israeli law, including the Privacy Protection Regulations (Transfer of Data to Databases Abroad), 5761-2001, and related guidance, as applicable.

12.5. Depending on the circumstances, the legal basis or mechanism for such transfers may include one or more of the following:
12.5.1. transfer to a jurisdiction or recipient recognized under Israeli law as providing an adequate level of protection;
12.5.2. contractual undertakings by the recipient to protect privacy and comply with applicable transfer conditions;
12.5.3. your consent, where consent is used and legally sufficient;
12.5.4. transfer necessary for the performance of a service you requested or for another lawful ground recognized by law; or
12.5.5. another lawful mechanism available under applicable law.

12.6. Because the technical regions and transfer mechanisms of some service providers may depend on configuration and vendor arrangements, the specific storage or processing location of chatbot related data may vary over time.

12.7. By using the Website or Services from outside Israel, or by interacting with cloud based, chatbot or AI supported features, you understand that your data may be processed in Israel and in other countries where we or our service providers operate, subject to this Policy and applicable law.

13. Data Security

13.1. We implement administrative, organizational, physical and technical safeguards designed to protect personal data against unauthorized or unlawful access, disclosure, misuse, alteration, destruction or loss.

13.2. Our measures may include, as appropriate and depending on the nature of the data and applicable legal requirements:
13.2.1. role-based access controls and authorization management for internal tools;
13.2.2. password and authentication controls;
13.2.3. secure transmission measures, including HTTPS/TLS for Website endpoints and service communications where applicable;
13.2.4. encryption in transit and, where provided by infrastructure or service layers, encryption at rest;
13.2.5. logging, traceability, structured logs and audit trails;
13.2.6. vendor review, contractual safeguards and access limitations;
13.2.7. internal procedures, training and incident handling measures; and
13.2.8. data minimization, retention and deletion controls, where implemented.

13.3. We implement and periodically update technical and organizational measures that we consider appropriate in light of the nature of the data, the services provided, applicable law, and prevailing industry practices.

13.4. The scope, design, and implementation of particular security measures may vary depending on the relevant system, service, technical environment, operational needs, risk profile, and legal requirements in effect from time to time.

13.5. Where applicable, we aim to act in accordance with the Protection of Privacy Regulations (Data Security), 5777-2017 and related Israeli guidance.

13.6. Nevertheless, no data security system is completely immune from error, attack or intrusion, and we cannot guarantee absolute security.

13.7. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately.

14. Data Minimization, Accuracy and Retention

14.1. Minimization and Accuracy
14.1.1. We aim to collect and retain personal data that is relevant, proportionate and reasonably necessary for the purposes described in this Policy.
14.1.2. We ask users to provide accurate, complete and up-to-date information.
14.1.3. You can help us keep information accurate by updating your profile, changing your settings, or contacting us to correct information.

14.2. Retention
14.2.1. We retain personal data for as long as reasonably necessary for the purposes for which it was collected, including for:
14.2.1.1. providing requested services;
14.2.1.2. maintaining your account and Personal Area;
14.2.1.3. keeping service and transaction records;
14.2.1.4. complying with legal, accounting, tax, evidentiary or regulatory obligations;
14.2.1.5. handling complaints, disputes, enforcement or legal claims;
14.2.1.6. maintaining security, backups and business continuity; and
14.2.1.7. improving services and preserving internal records.
14.2.2. Retention periods may vary depending on the type of information, the relevant service, our legal obligations, the sensitivity of the information, and whether the information is needed for ongoing or reasonably anticipated matters.
14.2.3. In relation to chatbot-related data, we retain such data for as long as reasonably necessary for the purposes described in this Policy, subject to applicable law, our retention practices, and our legitimate operational, legal, security, and business needs.
14.2.4. We may retain, archive, anonymize, delete, suppress, or otherwise manage chatbot-related data, logs, transcripts, metadata, and related records in accordance with applicable law, internal retention practices, contractual requirements, security considerations, dispute-handling needs, and legitimate business and operational purposes.
14.2.5. We may from time to time adopt, revise, and implement more specific retention schedules, archival rules, deletion procedures, export procedures, suppression workflows, or other data-management practices for chatbot-related data and associated records.
14.2.6. When personal data is no longer reasonably needed, we may delete it, anonymize it, archive it, or restrict its use, subject to law and legitimate operational needs.

15. Personal Area and Beta Features

15.1. Some Personal Area features may be designated as beta, pilot, evolving or under development.

15.2. Data entered into such features may be used to:
15.2.1. operate the feature;
15.2.2. troubleshoot errors;
15.2.3. improve usability, logic and content presentation;
15.2.4. understand how the feature is used;
15.2.5. provide you with personalized outputs, recommendations or reminders.

15.3. Where a feature is in beta, functionality and data fields may change over time. We may revise the data collection and corresponding notices as the feature evolves.

16. Information About Minors

16.1. The Website includes content for a general audience, but some interactive tools or services may be intended only for adults or for users above certain age thresholds.

16.2. Certain profile tools may not be available to users under a specified minimum age. In addition, many concierge and commercial services are intended for adults.

16.3. We may process information about minors where:
16.3.1. it is submitted by a parent, guardian or authorized adult in connection with a requested service;
16.3.2. it is relevant to a family-based immigration, travel, relocation, education or support process; or
16.3.3. it is otherwise lawful and reasonably necessary.

16.4. If you are a parent or guardian and believe that a minor provided us with personal data unlawfully or without appropriate authorization, please contact us so we can review the matter.

17. Your Rights Under Israeli Law and Our Practices

17.1. Subject to applicable law, identity verification, and lawful exceptions, you may have some or all of the following rights:
17.1.1. Right to Review / Access – to request access to personal data about you that is held in a database, in accordance with applicable Israeli law;
17.1.2. Right to Request Correction – to request correction, completion, update or amendment of personal data that is incorrect, incomplete, unclear or outdated;
17.1.3. Right to Request Deletion – in circumstances recognized by law, to request deletion of personal data, including where data is no longer needed or where applicable legal grounds exist;
17.1.4. Right to Withdraw Consent – where processing is based on consent, to withdraw consent prospectively, subject to lawful grounds for continued processing;
17.1.5. Right to Opt Out of Direct Marketing / Direct Mailing – to request not to receive marketing or direct-mailing communications and, where relevant, to request deletion from the relevant direct-mailing list or suppression list;
17.1.6. Right to Object to Certain Uses – in some circumstances, to object to certain processing activities, subject to law and our legitimate rights and obligations;
17.1.7. Right to Complain – to raise concerns with us and, where applicable, with the Israeli Privacy Protection Authority or another competent body.

17.2. These rights are not absolute. For example, we may refuse or limit a request where permitted by law, where the request would infringe the rights of others, where the data must be retained by law, or where we have an overriding lawful basis to continue processing.

18. How to Exercise Your Rights

18.1. To exercise a privacy right, including in relation to chatbot transcripts or profile data, please contact us using the contact details in Section 22 below.

18.2. In order to protect privacy and security, we may ask you for reasonable information to verify your identity and your authority to make the request.

18.3. If you are acting on behalf of another person, we may request evidence of your authority.

18.4. We will review requests and respond within the time required by applicable law or, where no specific period applies, within a reasonable time.

18.5. Requests relating to chatbot interactions, profile data, account data, or related records may be submitted through the contact details set out in this Policy and will be handled in accordance with applicable law.

18.6. Where we cannot fully comply with a request, we may explain the legal or operational basis for our response, subject to law.

19. External Platforms, Social Media, WhatsApp and Linked Services

19.1. The Website may link to external platforms or allow communication through third-party tools, such as WhatsApp, Google, social media services, video meeting tools or external booking and payment systems.

19.2. If you interact with us through those services, your interaction may also be governed by the privacy policy of the relevant platform.

19.3. We are not responsible for the privacy practices of third-party platforms that we do not control.

19.4. If you click a link to another website or platform, you should review that party’s privacy policy before providing information.

20. Testimonials, Stories, Media and Public Submissions

20.1. If you choose to submit testimonials, reviews, stories, photographs, videos, comments or similar materials for publication, display or promotional use, we may use them as requested or as agreed with you.

20.2. We may publish or share such materials with identifying details only where we have an appropriate legal basis to do so, including your consent where required.

20.3. You should not provide materials containing third-party personal data unless you are authorized to do so.

21. Changes to This Policy

21.1. We may update this Policy from time to time to reflect changes in:
21.1.1. the Website or Services;
21.1.2. our data practices;
21.1.3. technology used by us;
21.1.4. legal or regulatory requirements; or
21.1.5. our operational needs.

21.2. The updated version will be published on this page with an updated “Last Updated” date.

21.3. If we make a material change, we may also provide additional notice by prominent notice on the Website, through the Personal Area, by email, or by another reasonable method, where appropriate.

21.4. Your continued use of the Website or Services after the effective date of an updated Policy will be subject to the updated version, to the extent permitted by law.

22. Contact Us

22.1. For privacy-related questions, requests, complaints or notices, please contact:
BELONG RELOCATION TO ISRAEL LTD
Company No. 513664862
154 Menachem Begin St., Tel Aviv, Israel
Phone: +972-58-6706700
Email: [email protected]

22.2. If you contact us regarding a privacy request, please include enough information for us to identify you and understand your request, while avoiding unnecessary sensitive information.